Gary Bracey, CEO and Co-Founder of Terra Virtua. With blockchain underpinning it and providing the security of authenticity and ownership, NFTs are set to take the art world by storm both for buyers and sellers. The art world has been disrupted as any, but out of this digital-first transformation a new disruptive market is emerging.

The pandemic drove everyone online, from consumers to businesses and individual artists. Fortunately, when using blockchain platforms like polygon, providers can reduce their energy usage by 99%, ensuring neither buyers or sellers are contributing to global climate crisis. WhatвЂ™s more, in an era where consumers have never been more aware of their impact on the environment, businesses are under pressure to show theyвЂ™re doing everything they can to minimise their effect.

Anything that brands can imagine can be built with this new technology, creating truly unique and exciting fan experiences. Brands like Legendary Entertainment and Paramount Pictures are already on board, with influencers like Big Narstie creating content too, showing the potential of the industry to attract the biggest names. They can create digital art from multiple sectors, from movies to comic books and beyond. With digital collectibles, the opportunities and the chance for businesses to reach a whole new audience through digital platforms are endless. The rise of digital artwork is not creating opportunities just for independent artists, but for brands too. In the art world, the beauty is very much in the eye of the beholder. While reputation will still ultimately be a contributing factor, as one would expect, it enables artists to let the artwork speak for itself. NFTs essentially level the playing field and create opportunities for millions of artists to get their pieces recognised worldwide. Whether or not the art itself is appealing, art lovers are unlikely to purchase an item if they donвЂ™t have concrete proof of the authenticity of the piece. Without a large following already, many artists including those from remote parts of the world, may struggle to prove their credibility. The role blockchain plays in providing ownership and authenticity is vital for these artists too. While artists creating physical work can often be tied to their local markets or one specific place displaying pieces in galleries, NFTs and the internet enables those producing digital pieces to have a global audience at their fingertips. The creation of digital artwork and the sale of it using blockchain technology has opened up a whole new marketplace for budding artists and is blurring geographical boundaries. NFTs arenвЂ™t just a buyersвЂ™ game though, far from it. While the sale at ChristieвЂ™s was expensive, this is a rarity and buyers can purchase something from as little as в‚¬12 and still be certain itвЂ™s a licensed and genuine product. It means the buyer can keep it as long as they want, cementing their ownership of it and sell it or pass it on to future generations. Unlike digital assets in games like Fortnite, which would disappear if the game went offline, an NFT will always exist. With NFTs, buyers get proof of ownership of the original piece upon the transaction taking place, and while there might be other digital versions, or copy and paste knock offs, this doesnвЂ™t alter the fact that the buyer has the original.

This brings us back to the question of why have something that can be copied? Much like the way the rest of the world works, the less of something there is, the more valuable it is. On top of that is the rarity of something. Proving the authenticity of something, particularly in the collectibles world, plays a big part in giving the piece its ultimate value. In the physical side of the art industry, forgeries are a huge problem and, despite the checks in place and the experts on hand, there still isnвЂ™t a fool proof system in place. In the art world, whether physical or virtual, it is vital to prove ownership and authenticity. Digital art doesnвЂ™t just sit on a file either, it can be easily displayed and interacted with through digital platforms like Terra VirtuaвЂ™s. ItвЂ™s like a digital receipt that canвЂ™t be tampered with. It sits on the blockchain which holds all the data about something someone has purchased and provides proof of ownership. Firstly, to set the record straight, an NFT is a unique token.

Native ultimate 12 for sale